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Winnebago Recognized as Top Selling Motor Home Manufacturer

FOREST CITY, Iowa--(March 2008)--For the seventh consecutive year, Winnebago Industries, Inc. has earned the top selling motorhome manufacturer honor according to Statistical Surveys, Inc., a retail reporting service in Grand Rapids, Michigan.

For calendar 2007, Winnebago Industries dealers retailed more Class A and Class C motor homes combined than any other manufacturer’s dealer group, achieving 18.6 percent market share.

“Winnebago Industries is extremely pleased to again say we are the number one motor home manufacturer,” said Winnebago Industries Vice President of Sales and Marketing Roger Martin. “Achieving this honor on the event of our 50th anniversary makes it even more special and is an affirmation to the strength of our dealer partners, employees and products.”

Winnebago Industries once again achieved the top selling Class C manufacturer honor for calendar 2007, with 24 percent market share. The next ranked manufacturer recorded 15.3 percent market share for the same period.

The Company’s well recognized Winnebago brand also took home the number one selling brand honors in Class A and Class C with 12.7 percent market share. The Itasca brand came in at number 3 with 5.8 percent market share.

“Our well recognized brand names continue to do well in the market,” Martin said. “When customers look to enter the lifestyle, most think of Winnebago. We’re proud of our Winnebago and Itasca brands equally and will continue to promote them as leaders in the RV industry.”

 

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